Understanding Technology Options for OOH Owners and Advertisers

Joshua Lawton Technology Leave a Comment

OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that until this time has not been available in the Out of Home market. As a member of OAAA’s Innovations Committee and as the COO and Co-Founder of Abraxas Technology, I am often asked by those in the OOH industry about which technology is best for them to use to increase sales and show a return on investment for advertisers. You might find this hard to believe, but I do not always recommend our own technology. I know that we are the best at …

Was 2017 Marketing’s Waterloo?

Joshua Lawton Market, Thoughts on the Future Leave a Comment

The problem with crashes or major pull backs is that you normally do not foresee them or prepare for them adequately. Even after the event occurs, it’s only historical hindsight that puts them into perspective. Now unlike many other articles you might read, even some written by me, I’m not talking about cryptocurrencies. I am talking about marketing budgets. For the past three years marketing budgets as a proportion of company revenues have been increasing. Sometimes they increased slightly, other times they increased heavily. However, the one fact remained the same, they increased. “Only 14% of respondents surveyed in last …