6 Points to Get OOH in the Restaurant Marketing Budget

Joshua Lawton Market Leave a Comment

“I don’t know anything about the restaurant business? Nothing! All I know is how to sit down and order a meal”   If you feel like Paulie from Goodfellas when selling into the restaurant industry, don’t worry, you’re not alone. While national food chains spend big on OOH media, OOH owners are missing significant restaurant opportunities in their own backyards, because 7 in 10 restaurants are single unit operations. These owners don’t own multiple stores, so they are often overlooked by OOH owners while at the same time single unit operations do not believe that they have the budget to do …