Converting Non-Believers: 5 Points to Support Out of Home Advertising

Joshua Lawton Market Leave a Comment

“Advertising on billboards is a waste of money.”   You’ve probably heard this before if you’ve worked with an advertising agency or after someone asked you “What do you mean that you work in the Out of Home market?” The misconception that billboards are a waste of money is a dogmatic ideology based on counterfactual anecdotal information. (If you don’t know why this information is counterfactual head on over to this article that I previously wrote: “You Wont Believe Which Advertisements Drive the Most Online Activity”.) Beyond just understanding the data, what OOH owners and believers need is the ability …