Is OOH a Marketing Bandaid for the Healthcare Sector?

Joshua Lawton Uncategorized Leave a Comment

There are some industries that are a natural fit for out of home advertising and some that do not yet realize that they are a natural fit. More importantly, there are some industries with whom OOH owners are more comfortable selling to, which usually means that less well understood industries go untouched. Healthcare is one such industry. Even though as a whole it is an industry not spend a large percentage of its advertising budgets on out of home media, it does share commonalities with retail stores across America: people have to physically come in to a brick and mortar …