Converting Non-Believers: 5 Points to Support Out of Home Advertising

Joshua Lawton Market Leave a Comment

“Advertising on billboards is a waste of money.”   You’ve probably heard this before if you’ve worked with an advertising agency or after someone asked you “What do you mean that you work in the Out of Home market?” The misconception that billboards are a waste of money is a dogmatic ideology based on counterfactual anecdotal information. (If you don’t know why this information is counterfactual head on over to this article that I previously wrote: “You Wont Believe Which Advertisements Drive the Most Online Activity”.) Beyond just understanding the data, what OOH owners and believers need is the ability …

Top OOH Trends of 2017 Are In and You Can Probably Guess Why Were Excited

Joshua Lawton Thoughts on the Future Leave a Comment

The top trends in out of home advertising are in and while some of the findings are surprising there are some findings which confirm the visceral feelings that many of us have in the industry. One of the trends that excites us at Abraxas Technology is the growth of Digital Out of Home (OOH) media. Digital Out of Home (OOH) marketing is going to account for 39% of total revenue of all out of home marketing by 2019. It is not hard to imagine how Digital OOH is going to impact the industry. There have been a lot of thoughts …