Are You Ready for the Onset of Data Privacy Protection Laws? GDPR’s affects on OOH Owners, Advertisers, and Marketers

Joshua Lawton Technology, Thoughts on the Future Leave a Comment

Unless you’ve been lost in the Amazon without cell phone signal for the past several months, you’ve probably heard and read about GDPR. By May 25, 2018, it will become the law of the land in Europe and is going to impact American businesses selling into Europe. Many OOH owners and media buyers in the United States that we have spoken to, while concerned about the impact of GDPR on their businesses, do not believe that there is going to be foreseeable impact on them in the near future. Depending on your where you stand on the privacy debate, fortunately …