Understanding Technology Options for OOH Owners and Advertisers

Joshua Lawton Technology Leave a Comment

OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that until this time has not been available in the Out of Home market. As a member of OAAA’s Innovations Committee and as the COO and Co-Founder of Abraxas Technology, I am often asked by those in the OOH industry about which technology is best for them to use to increase sales and show a return on investment for advertisers. You might find this hard to believe, but I do not always recommend our own technology. I know that we are the best at …

6 Steps to Improve Your Supply Chain and Deliver Value to OOH Owners

Joshua Lawton Uncategorized Leave a Comment

This isn’t just a countdown for when the Chicago Auto Show starts, it’s also a countdown for when Abraxas Technology will be tracking everybody who sees our partners’ advertisements and then went to their dealerships. It’s hard to believe that it’s only February 9th because we received the ask to get devices up to them on February 2nd, so that they could be set up today. This isn’t just a pat on the back for us type article, but rather it highlights one of the key parts of most companies’ businesses that are the last to be put on a …

How to Convince Dealerships Not to Drive Off with their OOH Marketing Dollars

Joshua Lawton Market Leave a Comment

Let’s just put it out there, the vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit a buy now button. But there’s one catch. While shoppers want to be able to buy their next vehicle online, a majority of shoppers wouldn’t buy their next automobile without test driving the model. In fact, shoppers love the test drive experience. What they hate is the buying experience. Who can blame them? There’re only so many free waters that a dealership can give …

You Wont Believe Which Advertisements Drive the Most Online Activity

Joshua Lawton Uncategorized Leave a Comment

In this digital age it’s hard to imagine what propels the most online activity. Believe me, when I first started digging into the numbers and reports, I was shocked. I’ve come of age and took my first knocks in business during a time in which ALL of traditional media was dying. Or so that’s what I was being lead to believe. Banner ads, click throughs, SEO, you name it, that was the new tried and true method upon which you could base your whole media strategy on. Sure people were still advertising in newspapers and in magazines, but the question …