How to Convince Dealerships Not to Drive Off with their OOH Marketing Dollars

Joshua Lawton Market Leave a Comment

Let’s just put it out there, the vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit a buy now button. But there’s one catch. While shoppers want to be able to buy their next vehicle online, a majority of shoppers wouldn’t buy their next automobile without test driving the model. In fact, shoppers love the test drive experience. What they hate is the buying experience. Who can blame them? There’re only so many free waters that a dealership can give …