Was 2017 Marketing’s Waterloo?

Joshua Lawton Market, Thoughts on the Future Leave a Comment

The problem with crashes or major pull backs is that you normally do not foresee them or prepare for them adequately. Even after the event occurs, it’s only historical hindsight that puts them into perspective. Now unlike many other articles you might read, even some written by me, I’m not talking about cryptocurrencies. I am talking about marketing budgets. For the past three years marketing budgets as a proportion of company revenues have been increasing. Sometimes they increased slightly, other times they increased heavily. However, the one fact remained the same, they increased. “Only 14% of respondents surveyed in last …

You Wont Believe Which Advertising Medium is Cheaper Per Impression than Facebook Ads

Joshua Lawton Market Leave a Comment

If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, IE Billboards. Now I don’t expect you to believe me. Abraxas Technology is in the business of making billboards and digital signage more valuable for both business and OOH owners. However, that’s why I source all my material. According to Geopath, a non-profit leader in the Out of Home market the average cost for a 4 week advertisement on …

You Wont Believe Which Advertisements Drive the Most Online Activity

Joshua Lawton Uncategorized 2 Comments

In this digital age it’s hard to imagine what propels the most online activity. Believe me, when I first started digging into the numbers and reports, I was shocked. I’ve come of age and took my first knocks in business during a time in which ALL of traditional media was dying. Or so that’s what I was being lead to believe. Banner ads, click throughs, SEO, you name it, that was the new tried and true method upon which you could base your whole media strategy on. Sure people were still advertising in newspapers and in magazines, but the question …