Help Austin Catch the Bomber

Joshua Lawton Uncategorized Leave a Comment

As combat veterans who swore an oath to protect our community, neither Justin nor I could stand idly by and do nothing while our community is plagued by bombs and trip wires. While any search for a bomber is akin to a needle in the haystack, we believe that our technology can assist law enforcement with collecting information that can be used to identify the perpetrator or perpetrators of these heinous acts of terrorism against Austinites. With your help we can deploy our devices around Austin. Even though we pray that another attack will not occur, if it does, and …

Challenge Accepted! Abraxas Technology is Joining MassChallenge!

Joshua Lawton Uncategorized Leave a Comment

We can’t tell you how ecstatic all of us were here when we got the word that MassChallenge had accepted us into their first ever Texas cohort! Beyond the excitement of beating hundreds of other great startups, we’re excited to join MassChallenge in Texas because it gives us the opportunity to compete for up to $500,000 in equity free cash rewards. As a company that was founded in November 2017 we understand that MassChallenge accepting us is due to more than just a great pitch. It shows their trust, confidence, and belief in our product and business model. We will continue to …

Abraxas is Helping to Shape OOH’s Future

Justin Gilfus Uncategorized Leave a Comment

Abraxas Technology is excited to announce that our COO, Joshua Lawton has accepted a Committee Membership position on the Outdoor Advertising Association of America’s (OAAA) Innovation Committee. He and us are honored to help shape the future of the out of home (OOH) market. For those who may be unfamiliar with the OAAA, it is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 900 member companies, OAAA represents more than 90 percent …

6 Steps to Improve Your Supply Chain and Deliver Value to OOH Owners

Joshua Lawton Uncategorized Leave a Comment

This isn’t just a countdown for when the Chicago Auto Show starts, it’s also a countdown for when Abraxas Technology will be tracking everybody who sees our partners’ advertisements and then went to their dealerships. It’s hard to believe that it’s only February 9th because we received the ask to get devices up to them on February 2nd, so that they could be set up today. This isn’t just a pat on the back for us type article, but rather it highlights one of the key parts of most companies’ businesses that are the last to be put on a …

Is OOH a Marketing Bandaid for the Healthcare Sector?

Joshua Lawton Uncategorized Leave a Comment

There are some industries that are a natural fit for out of home advertising and some that do not yet realize that they are a natural fit. More importantly, there are some industries with whom OOH owners are more comfortable selling to, which usually means that less well understood industries go untouched. Healthcare is one such industry. Even though as a whole it is an industry not spend a large percentage of its advertising budgets on out of home media, it does share commonalities with retail stores across America: people have to physically come in to a brick and mortar …

On to Round 2!

Joshua Lawton Uncategorized Leave a Comment

We are very excited to announce that Abraxas Technology is moving on to Round 2 of judging for MassChallenge Texas! We are fully aware how stiff the competition was in Round 1, and are honored to have been selected to go to the next round. It’s not just Out of Home marketing that is feeling the shifting winds of the 21st century that are moving it closer and closer to the digital age driven by data, but also digital marketing that is being driven closer and closer to marketing in the physical world. Abraxas Technology bridges this divide for both …

Looking for UI/UX Talent

Joshua Lawton Uncategorized Leave a Comment

In a town like Austin, with a slogan of “Keeping it Weird”, it’s hard to go anywhere that is not filled with creative people with an eye for design. That is, except when you come to our offices at Abraxas Technology. We love marketing, we love building products, and we’re very good at both of them, but when it comes to creativity, we’re lucky if we can match grey tones which white tones when painting a room. That’s where you come in. You love design. You love representing information in a way that is palatable, enjoyable, and easily understandable. You …

You Wont Believe Which Advertisements Drive the Most Online Activity

Joshua Lawton Uncategorized Leave a Comment

In this digital age it’s hard to imagine what propels the most online activity. Believe me, when I first started digging into the numbers and reports, I was shocked. I’ve come of age and took my first knocks in business during a time in which ALL of traditional media was dying. Or so that’s what I was being lead to believe. Banner ads, click throughs, SEO, you name it, that was the new tried and true method upon which you could base your whole media strategy on. Sure people were still advertising in newspapers and in magazines, but the question …