Are You Ready for the Onset of Data Privacy Protection Laws? GDPR’s affects on OOH Owners, Advertisers, and Marketers

Joshua Lawton Technology, Thoughts on the Future Leave a Comment

Unless you’ve been lost in the Amazon without cell phone signal for the past several months, you’ve probably heard and read about GDPR. By May 25, 2018, it will become the law of the land in Europe and is going to impact American businesses selling into Europe. Many OOH owners and media buyers in the United States that we have spoken to, while concerned about the impact of GDPR on their businesses, do not believe that there is going to be foreseeable impact on them in the near future. Depending on your where you stand on the privacy debate, fortunately …

The Most Successful Companies Today Are Data-Driven

Aaron Tao Market, Technology, Thoughts on the Future Leave a Comment

As a data nerd and product marketer, I never cease to be amazed by what data science can reveal about people’s preferences, moods, and behavior. These applications can range from the amusing to potentially life-saving. From its analysis of online interactions between couples, Facebook Data Science can predict with astounding accuracy the likelihood of budding relationships and break ups. Using Twitter data, researchers at Northeastern University developed a model to accurately predict flu outbreaks up to six weeks in advance. Data analytics is being used by more and more companies to allow them to make better decisions, develop new products …

Don’t Get Blown Away by the Gale of Creative Destruction

Aaron Tao Market, Technology, Thoughts on the Future Leave a Comment

For Millennials, many of their cherished childhood memories involve exploring their local Toys R Us, getting awestruck by the endless aisles of toys in all shapes and colors, and walking home with the latest NERF gun or LEGO kit. This month, the announcement that Toys R Us is finally closing all its stores and liquidating all its assets made major headlines. Looking back with nostalgia, I can’t help but feel a twinge of sadness but as an entrepreneur, I understand that disruptive innovation is an inevitable reality in the increasingly competitive 21st century economy. Established titans such as Blockbuster Video, …

SXSW – A Goldmine for Out-of-Home Advertisers (If You Know How to Dig)

Aaron Tao Market, Thoughts on the Future Leave a Comment

“[SXSW] like Disneyland meets Hogwarts meets some kind of World Fair. I go because it is the best place to see the future, today.” —Elliot Tomaeno, founder and CEO of Astrsk PR For an Austinite, there are two tell-tale signs of springtime. First, we see the blooming bluebonnets. Texas’s iconic state flower has already transformed our hills, highways, parks, and campuses into a vibrant blue hue. As we drink in this natural beauty, our busy lives are to become busier as South by Southwest (SXSW) arrives in town. SXSW is Austin’s biggest event of the year, drawing tens of thousands …

You Won’t Believe Why which Advertising Medium is Forecasted to Grow the Fastest

Joshua Lawton Market, Thoughts on the Future Leave a Comment

It’s not hard to figure out that the out of home industry is moving into the digital world even though, the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, there were only 7,000 digital billboards in the entire United States. While this significantly underrepresents the full digital signage market, it is instructive into where the out of home market is going, because year on year growth of digital billboards and signage in the US has been 10%. This growth in digital signage is because the out of …

Stop Sponsoring and Throwing Events Without Data

Joshua Lawton Market, Thoughts on the Future Leave a Comment

I don’t know about you, but we are tired of marketing dollars being wasted on anecdotal evidence and the “because everyone else does it” line. Too often, this is the mantra for how companies assign their marketing and advertising budget. When Justin was selling digital billboards here in the Austin area he had a client call 2 weeks before SXSW begging for advertisement because they realized their competitor was going to be advertising.   If you don’t know this already, SXSW is a marketing force for companies that want to show they have arrived as the “event of the year.” …

Was 2017 Marketing’s Waterloo?

Joshua Lawton Market, Thoughts on the Future Leave a Comment

The problem with crashes or major pull backs is that you normally do not foresee them or prepare for them adequately. Even after the event occurs, it’s only historical hindsight that puts them into perspective. Now unlike many other articles you might read, even some written by me, I’m not talking about cryptocurrencies. I am talking about marketing budgets. For the past three years marketing budgets as a proportion of company revenues have been increasing. Sometimes they increased slightly, other times they increased heavily. However, the one fact remained the same, they increased. “Only 14% of respondents surveyed in last …

Top OOH Trends of 2017 Are In and You Can Probably Guess Why Were Excited

Joshua Lawton Thoughts on the Future Leave a Comment

The top trends in out of home advertising are in and while some of the findings are surprising there are some findings which confirm the visceral feelings that many of us have in the industry. One of the trends that excites us at Abraxas Technology is the growth of Digital Out of Home (OOH) media. Digital Out of Home (OOH) marketing is going to account for 39% of total revenue of all out of home marketing by 2019. It is not hard to imagine how Digital OOH is going to impact the industry. There have been a lot of thoughts …