Was 2017 Marketing’s Waterloo?

Joshua Lawton Market, Thoughts on the Future Leave a Comment

The problem with crashes or major pull backs is that you normally do not foresee them or prepare for them adequately. Even after the event occurs, it’s only historical hindsight that puts them into perspective. Now unlike many other articles you might read, even some written by me, I’m not talking about cryptocurrencies. I am talking about marketing budgets. For the past three years marketing budgets as a proportion of company revenues have been increasing. Sometimes they increased slightly, other times they increased heavily. However, the one fact remained the same, they increased. “Only 14% of respondents surveyed in last …

Top OOH Trends of 2017 Are In and You Can Probably Guess Why Were Excited

Joshua Lawton Thoughts on the Future Leave a Comment

The top trends in out of home advertising are in and while some of the findings are surprising there are some findings which confirm the visceral feelings that many of us have in the industry. One of the trends that excites us at Abraxas Technology is the growth of Digital Out of Home (OOH) media. Digital Out of Home (OOH) marketing is going to account for 39% of total revenue of all out of home marketing by 2019. It is not hard to imagine how Digital OOH is going to impact the industry. There have been a lot of thoughts …