Are You Ready for the Onset of Data Privacy Protection Laws? GDPR’s affects on OOH Owners, Advertisers, and Marketers

Joshua Lawton Technology, Thoughts on the Future Leave a Comment

Unless you’ve been lost in the Amazon without cell phone signal for the past several months, you’ve probably heard and read about GDPR. By May 25, 2018, it will become the law of the land in Europe and is going to impact American businesses selling into Europe. Many OOH owners and media buyers in the United States that we have spoken to, while concerned about the impact of GDPR on their businesses, do not believe that there is going to be foreseeable impact on them in the near future. Depending on your where you stand on the privacy debate, fortunately …

The Most Successful Companies Today Are Data-Driven

Aaron Tao Market, Technology, Thoughts on the Future Leave a Comment

As a data nerd and product marketer, I never cease to be amazed by what data science can reveal about people’s preferences, moods, and behavior. These applications can range from the amusing to potentially life-saving. From its analysis of online interactions between couples, Facebook Data Science can predict with astounding accuracy the likelihood of budding relationships and break ups. Using Twitter data, researchers at Northeastern University developed a model to accurately predict flu outbreaks up to six weeks in advance. Data analytics is being used by more and more companies to allow them to make better decisions, develop new products …

Don’t Get Blown Away by the Gale of Creative Destruction

Aaron Tao Market, Technology, Thoughts on the Future Leave a Comment

For Millennials, many of their cherished childhood memories involve exploring their local Toys R Us, getting awestruck by the endless aisles of toys in all shapes and colors, and walking home with the latest NERF gun or LEGO kit. This month, the announcement that Toys R Us is finally closing all its stores and liquidating all its assets made major headlines. Looking back with nostalgia, I can’t help but feel a twinge of sadness but as an entrepreneur, I understand that disruptive innovation is an inevitable reality in the increasingly competitive 21st century economy. Established titans such as Blockbuster Video, …

Understanding Technology Options for OOH Owners and Advertisers

Joshua Lawton Technology Leave a Comment

OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that until this time has not been available in the Out of Home market. As a member of OAAA’s Innovations Committee and as the COO and Co-Founder of Abraxas Technology, I am often asked by those in the OOH industry about which technology is best for them to use to increase sales and show a return on investment for advertisers. You might find this hard to believe, but I do not always recommend our own technology. I know that we are the best at …