Marketing the Message and Majesty of Meat

Aaron Tao Food, Market, Restaurants Leave a Comment

As a Texan and foodie, I am always on the lookout for new BBQ joints and exotic culinary experiences. Thus, learning about the existence of Estância Brazilian Steakhouse here in Austin aroused my inner carnivore just like when the very mention of “meat tornado” excited Ron Swanson. As a regular driver up US-183, I can’t help but look at billboards and lo and behold, I spotted one promising an “authentic” Brazilian steakhouse experience right here in town. Even though I couldn’t go to the restaurant right way, the message of meat stuck in my head. A few weeks later, I …