How Do You Know If Your OOH Advertising Is Working?

Aaron Tao Market, OOH, Tech, Technology, Thoughts on the Future Leave a Comment

Last week, GO2018, the biggest trade show for the out-of-home (OOH) advertising industry descended on Austin, TX, and needless to say, the Abraxas team arrived in full force! Over the course of the event, we paid close attention to the mood on the ground. Our team spoke to all the wonderful folks who visited our booth, attended workshops and networking sessions, and listened to keynote speeches. In her annual State of the Industry speech, OAAA President and CEO Nancy Fletcher highlighted several significant trends: While OOH revenue is growing, share is stuck at 4 percent. Data analytics are transforming every …

Marketers Take Notice: Cute Puppies Really Do Catch People’s Attention

Aaron Tao Austin, Market, OOH, Technology Leave a Comment

As I drove down I-35 yesterday during my regular work commute, a white van to my left caught my eye. Decked out in pictures of adorable puppies, this van advertised the services for MyPetsMVP.com, a mobile veterinary practice. Even though I currently do not own a pet (my future dream is to buy a Texas ranch so I can raise a capybara), this clever ad placement intrigued me enough to look up their website once I reached my computer. I was pleasantly surprised to discover that this veterinary clinic lives up to its name and brings its services to your …