Are You Ready for the Onset of Data Privacy Protection Laws? GDPR’s affects on OOH Owners, Advertisers, and Marketers

Joshua Lawton Technology, Thoughts on the Future Leave a Comment

Unless you’ve been lost in the Amazon without cell phone signal for the past several months, you’ve probably heard and read about GDPR. By May 25, 2018, it will become the law of the land in Europe and is going to impact American businesses selling into Europe. Many OOH owners and media buyers in the United States that we have spoken to, while concerned about the impact of GDPR on their businesses, do not believe that there is going to be foreseeable impact on them in the near future. Depending on your where you stand on the privacy debate, fortunately …

Don’t Let a Lack of Benefits Stop You from Hiring Top Talent

Justin Gilfus Austin, Startups, Tech Leave a Comment

Austin has been hailed as one of the top places to have a startup. These same qualities have also brought in the big companies which keep this whole wheel turning for our community. A community that has not even broken a seven-figure population in the city of Austin. With so many companies coming to Austin, our unemployment rate is 3% as of February 2018. This is amazing for the economics of the city and the workers who live in Central Texas. Every resource is subject to the law of supply and demand and the demand for capable employees in Austin …

The Most Successful Companies Today Are Data-Driven

Aaron Tao Market, Technology, Thoughts on the Future Leave a Comment

As a data nerd and product marketer, I never cease to be amazed by what data science can reveal about people’s preferences, moods, and behavior. These applications can range from the amusing to potentially life-saving. From its analysis of online interactions between couples, Facebook Data Science can predict with astounding accuracy the likelihood of budding relationships and break ups. Using Twitter data, researchers at Northeastern University developed a model to accurately predict flu outbreaks up to six weeks in advance. Data analytics is being used by more and more companies to allow them to make better decisions, develop new products …

FOR IMMEDIATE RELEASE: Abraxas Technology Closes Seed Round at $500,000

Aaron Tao Announcements Leave a Comment

Austin, TX, April 3, 2018: Abraxas Technology, a veteran-owned data analytics startup, has closed its initial seed funding at $500,000. The investors include Quake Capital and Geekdom Fund. “We are grateful for all the support we’ve received to date, but Abraxas is still in early stages of realizing its potential as a trailblazing company,” said Justin Gilfus, Founder and CEO of Abraxas. “Thanks to the hard work by our amazing team and the trust placed in us by our investors, we are positioned to grow rapidly and are very excited for the future.” Since its launch in November 2017, Abraxas …

Marketing the Message and Majesty of Meat

Aaron Tao Food, Market, Restaurants Leave a Comment

As a Texan and foodie, I am always on the lookout for new BBQ joints and exotic culinary experiences. Thus, learning about the existence of Estância Brazilian Steakhouse here in Austin aroused my inner carnivore just like when the very mention of “meat tornado” excited Ron Swanson. As a regular driver up US-183, I can’t help but look at billboards and lo and behold, I spotted one promising an “authentic” Brazilian steakhouse experience right here in town. Even though I couldn’t go to the restaurant right way, the message of meat stuck in my head. A few weeks later, I …

Looking for Hungry Media Buyers and Sales People

Joshua Lawton Announcements Leave a Comment

In a town like Austin, with a slogan of “Keeping it Weird”, it’s hard to go anywhere that is not filled with hungry people.  Nobody is hungrier or more motivated than us at Abraxas Technology. We love what we do, we love building products, and we’re very good at both of them. We’re looking for someone who is as hungry as us. Someone who has been in enterprise sales. Someone who has been a Media Buyer in a previous company. Someone who knows what ABC stands for and is ready to work hard (so that they are rewarded greatly). If …

Don’t Get Blown Away by the Gale of Creative Destruction

Aaron Tao Market, Technology, Thoughts on the Future Leave a Comment

For Millennials, many of their cherished childhood memories involve exploring their local Toys R Us, getting awestruck by the endless aisles of toys in all shapes and colors, and walking home with the latest NERF gun or LEGO kit. This month, the announcement that Toys R Us is finally closing all its stores and liquidating all its assets made major headlines. Looking back with nostalgia, I can’t help but feel a twinge of sadness but as an entrepreneur, I understand that disruptive innovation is an inevitable reality in the increasingly competitive 21st century economy. Established titans such as Blockbuster Video, …

Understanding Technology Options for OOH Owners and Advertisers

Joshua Lawton Technology Leave a Comment

OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that until this time has not been available in the Out of Home market. As a member of OAAA’s Innovations Committee and as the COO and Co-Founder of Abraxas Technology, I am often asked by those in the OOH industry about which technology is best for them to use to increase sales and show a return on investment for advertisers. You might find this hard to believe, but I do not always recommend our own technology. I know that we are the best at …

Help Austin Catch the Bomber

Joshua Lawton Uncategorized Leave a Comment

As combat veterans who swore an oath to protect our community, neither Justin nor I could stand idly by and do nothing while our community is plagued by bombs and trip wires. While any search for a bomber is akin to a needle in the haystack, we believe that our technology can assist law enforcement with collecting information that can be used to identify the perpetrator or perpetrators of these heinous acts of terrorism against Austinites. With your help we can deploy our devices around Austin. Even though we pray that another attack will not occur, if it does, and …

SXSW – A Goldmine for Out-of-Home Advertisers (If You Know How to Dig)

Aaron Tao Market, Thoughts on the Future Leave a Comment

“[SXSW] like Disneyland meets Hogwarts meets some kind of World Fair. I go because it is the best place to see the future, today.” —Elliot Tomaeno, founder and CEO of Astrsk PR For an Austinite, there are two tell-tale signs of springtime. First, we see the blooming bluebonnets. Texas’s iconic state flower has already transformed our hills, highways, parks, and campuses into a vibrant blue hue. As we drink in this natural beauty, our busy lives are to become busier as South by Southwest (SXSW) arrives in town. SXSW is Austin’s biggest event of the year, drawing tens of thousands …

The Way of the Tao

Joshua Lawton Announcements Leave a Comment

We’re very excited to bring on Aaron Tao. As you can imagine, titles in a startup are kind of like medals in the North Korean military, so we want to focus on why we invited Aaron to join our team. Aaron compliments and strengthens our approach to creating revenue: insightful and data driven articles that drive thought leadership and sales. In my humble opinion “Aaron is one of the best factual writers bar none to come out of the University of Texas at Austin.” Opinions aside, Aaron’s experience and knowledge in product marketing and digital marketing will strengthen our revenue pipeline.    …

We’re Geeked out Being in Geekdom!

Joshua Lawton Announcements Leave a Comment

We didn’t just head back down to San Antonio because we remember the Alamo, but also because we are now a part of the Geekdom Fund portfolio of companies! Not only does this give us additional penetration into the institutional investor community, but also extends our network through which we will grow Abraxas. An example of this network is the other reason for having gone down to San Antonio. Fundapalooza, an event they hold for their portfolio companies, is a phenomenal opportunity to network with key individuals.   Want to learn how Abraxas Technology can help you sell your OOH media? Email JLawton@abraxastechnology.com.   Joshua …

6 Points to Get OOH in the Restaurant Marketing Budget

Joshua Lawton Market Leave a Comment

“I don’t know anything about the restaurant business? Nothing! All I know is how to sit down and order a meal”   If you feel like Paulie from Goodfellas when selling into the restaurant industry, don’t worry, you’re not alone. While national food chains spend big on OOH media, OOH owners are missing significant restaurant opportunities in their own backyards, because 7 in 10 restaurants are single unit operations. These owners don’t own multiple stores, so they are often overlooked by OOH owners while at the same time single unit operations do not believe that they have the budget to do …

The Hits Keep Coming!

Joshua Lawton Announcements Leave a Comment

We’re excited to announce that we’ve been invited to compete in AlphaLab Gear’s Southern Regional Hardware Cup! For those of you who might not have heard of this competition, it is a competition where early-stage hardware startups compete for $50,000 in investment and over $50,000 in software, cash, and other prizes in the finals. We can only imagine the other great and innovative companies that we are going to compete against. If you’re in Austin, come on out and watch us compete on March 6th. Location and competition details can be found here.   Want to connect with us about how Abraxas …

Challenge Accepted! Abraxas Technology is Joining MassChallenge!

Joshua Lawton Uncategorized Leave a Comment

We can’t tell you how ecstatic all of us were here when we got the word that MassChallenge had accepted us into their first ever Texas cohort! Beyond the excitement of beating hundreds of other great startups, we’re excited to join MassChallenge in Texas because it gives us the opportunity to compete for up to $500,000 in equity free cash rewards. As a company that was founded in November 2017 we understand that MassChallenge accepting us is due to more than just a great pitch. It shows their trust, confidence, and belief in our product and business model. We will continue to …

Abraxas is Helping to Shape OOH’s Future

Justin Gilfus Uncategorized Leave a Comment

Abraxas Technology is excited to announce that our COO, Joshua Lawton has accepted a Committee Membership position on the Outdoor Advertising Association of America’s (OAAA) Innovation Committee. He and us are honored to help shape the future of the out of home (OOH) market. For those who may be unfamiliar with the OAAA, it is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 900 member companies, OAAA represents more than 90 percent …

Abraxas Technology Takes Home the Gold

Joshua Lawton Announcements Leave a Comment

If you’ve never been to a rodeo, you’ve never experienced a true Texas cultural phenomenon. You probably don’t realize how similar it is to being an entrepreneur and building a company: it’s tough, bruising, and fun all at the same time.   This weekend Abraxas headed down to San Antonio, Texas. Besides actually going to the San Antonio Stock Show and Rodeo we focused on making progress on building our network and creating opportunities for us in the nation’s 7th largest city. Part of our continued momentum and success is our ability to effectively communicate our vision for our company and …

You Won’t Believe Why which Advertising Medium is Forecasted to Grow the Fastest

Joshua Lawton Market, Thoughts on the Future Leave a Comment

It’s not hard to figure out that the out of home industry is moving into the digital world even though, the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, there were only 7,000 digital billboards in the entire United States. While this significantly underrepresents the full digital signage market, it is instructive into where the out of home market is going, because year on year growth of digital billboards and signage in the US has been 10%. This growth in digital signage is because the out of …

6 Steps to Improve Your Supply Chain and Deliver Value to OOH Owners

Joshua Lawton Uncategorized Leave a Comment

This isn’t just a countdown for when the Chicago Auto Show starts, it’s also a countdown for when Abraxas Technology will be tracking everybody who sees our partners’ advertisements and then went to their dealerships. It’s hard to believe that it’s only February 9th because we received the ask to get devices up to them on February 2nd, so that they could be set up today. This isn’t just a pat on the back for us type article, but rather it highlights one of the key parts of most companies’ businesses that are the last to be put on a …

Is OOH a Marketing Bandaid for the Healthcare Sector?

Joshua Lawton Uncategorized Leave a Comment

There are some industries that are a natural fit for out of home advertising and some that do not yet realize that they are a natural fit. More importantly, there are some industries with whom OOH owners are more comfortable selling to, which usually means that less well understood industries go untouched. Healthcare is one such industry. Even though as a whole it is an industry not spend a large percentage of its advertising budgets on out of home media, it does share commonalities with retail stores across America: people have to physically come in to a brick and mortar …

How to Convince Dealerships Not to Drive Off with their OOH Marketing Dollars

Joshua Lawton Market Leave a Comment

Let’s just put it out there, the vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit a buy now button. But there’s one catch. While shoppers want to be able to buy their next vehicle online, a majority of shoppers wouldn’t buy their next automobile without test driving the model. In fact, shoppers love the test drive experience. What they hate is the buying experience. Who can blame them? There’re only so many free waters that a dealership can give …

Converting Non-Believers: 5 Points to Support Out of Home Advertising

Joshua Lawton Market Leave a Comment

“Advertising on billboards is a waste of money.”   You’ve probably heard this before if you’ve worked with an advertising agency or after someone asked you “What do you mean that you work in the Out of Home market?” The misconception that billboards are a waste of money is a dogmatic ideology based on counterfactual anecdotal information. (If you don’t know why this information is counterfactual head on over to this article that I previously wrote: “You Wont Believe Which Advertisements Drive the Most Online Activity”.) Beyond just understanding the data, what OOH owners and believers need is the ability …

Stop Sponsoring and Throwing Events Without Data

Joshua Lawton Market, Thoughts on the Future Leave a Comment

I don’t know about you, but we are tired of marketing dollars being wasted on anecdotal evidence and the “because everyone else does it” line. Too often, this is the mantra for how companies assign their marketing and advertising budget. When Justin was selling digital billboards here in the Austin area he had a client call 2 weeks before SXSW begging for advertisement because they realized their competitor was going to be advertising.   If you don’t know this already, SXSW is a marketing force for companies that want to show they have arrived as the “event of the year.” …

On to Round 2!

Joshua Lawton Uncategorized Leave a Comment

We are very excited to announce that Abraxas Technology is moving on to Round 2 of judging for MassChallenge Texas! We are fully aware how stiff the competition was in Round 1, and are honored to have been selected to go to the next round. It’s not just Out of Home marketing that is feeling the shifting winds of the 21st century that are moving it closer and closer to the digital age driven by data, but also digital marketing that is being driven closer and closer to marketing in the physical world. Abraxas Technology bridges this divide for both …

Was 2017 Marketing’s Waterloo?

Joshua Lawton Market, Thoughts on the Future Leave a Comment

The problem with crashes or major pull backs is that you normally do not foresee them or prepare for them adequately. Even after the event occurs, it’s only historical hindsight that puts them into perspective. Now unlike many other articles you might read, even some written by me, I’m not talking about cryptocurrencies. I am talking about marketing budgets. For the past three years marketing budgets as a proportion of company revenues have been increasing. Sometimes they increased slightly, other times they increased heavily. However, the one fact remained the same, they increased. “Only 14% of respondents surveyed in last …

You Wont Believe Which Advertising Medium is Cheaper Per Impression than Facebook Ads

Joshua Lawton Market Leave a Comment

If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, IE Billboards. Now I don’t expect you to believe me. Abraxas Technology is in the business of making billboards and digital signage more valuable for both business and OOH owners. However, that’s why I source all my material. According to Geopath, a non-profit leader in the Out of Home market the average cost for a 4 week advertisement on …

Looking for UI/UX Talent

Joshua Lawton Uncategorized Leave a Comment

In a town like Austin, with a slogan of “Keeping it Weird”, it’s hard to go anywhere that is not filled with creative people with an eye for design. That is, except when you come to our offices at Abraxas Technology. We love marketing, we love building products, and we’re very good at both of them, but when it comes to creativity, we’re lucky if we can match grey tones which white tones when painting a room. That’s where you come in. You love design. You love representing information in a way that is palatable, enjoyable, and easily understandable. You …

You Wont Believe Which Advertisements Drive the Most Online Activity

Joshua Lawton Uncategorized Leave a Comment

In this digital age it’s hard to imagine what propels the most online activity. Believe me, when I first started digging into the numbers and reports, I was shocked. I’ve come of age and took my first knocks in business during a time in which ALL of traditional media was dying. Or so that’s what I was being lead to believe. Banner ads, click throughs, SEO, you name it, that was the new tried and true method upon which you could base your whole media strategy on. Sure people were still advertising in newspapers and in magazines, but the question …

Top OOH Trends of 2017 Are In and You Can Probably Guess Why Were Excited

Joshua Lawton Thoughts on the Future Leave a Comment

The top trends in out of home advertising are in and while some of the findings are surprising there are some findings which confirm the visceral feelings that many of us have in the industry. One of the trends that excites us at Abraxas Technology is the growth of Digital Out of Home (OOH) media. Digital Out of Home (OOH) marketing is going to account for 39% of total revenue of all out of home marketing by 2019. It is not hard to imagine how Digital OOH is going to impact the industry. There have been a lot of thoughts …

ABRAXAS Website Launch

Justin Gilfus Announcements Leave a Comment

ABRAXAS Technology is bringing real-time metrics to the world of outdoor advertising. Our technology allows advertisers to measure how many people viewed their advertisement and when, by passively collecting and aggregating each digital signature that passes within its vicinity. For the first time, we can measure the return on investment of outdoor advertisements. I was recently described by Nibletz as “not your typical adman,” and that is an accurate depiction. When I left the Army, there was not a thought in my mind that I would build Austin’s largest digital billboard fleet, but what’s wonderful about our country is with …