On to Round 2!

Joshua Lawton Uncategorized Leave a Comment

We are very excited to announce that Abraxas Technology is moving on to Round 2 of judging for MassChallenge Texas! We are fully aware how stiff the competition was in Round 1, and are honored to have been selected to go to the next round. It’s not just Out of Home marketing that is feeling the shifting winds of the 21st century that are moving it closer and closer to the digital age driven by data, but also digital marketing that is being driven closer and closer to marketing in the physical world. Abraxas Technology bridges this divide for both …

Was 2017 Marketing’s Waterloo?

Joshua Lawton Market, Thoughts on the Future Leave a Comment

The problem with crashes or major pull backs is that you normally do not foresee them or prepare for them adequately. Even after the event occurs, it’s only historical hindsight that puts them into perspective. Now unlike many other articles you might read, even some written by me, I’m not talking about cryptocurrencies. I am talking about marketing budgets. For the past three years marketing budgets as a proportion of company revenues have been increasing. Sometimes they increased slightly, other times they increased heavily. However, the one fact remained the same, they increased. “Only 14% of respondents surveyed in last …

You Wont Believe Which Advertising Medium is Cheaper Per Impression than Facebook Ads

Joshua Lawton Market Leave a Comment

If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, IE Billboards. Now I don’t expect you to believe me. Abraxas Technology is in the business of making billboards and digital signage more valuable for both business and OOH owners. However, that’s why I source all my material. According to Geopath, a non-profit leader in the Out of Home market the average cost for a 4 week advertisement on …

Looking for UI/UX Talent

Joshua Lawton Uncategorized Leave a Comment

In a town like Austin, with a slogan of “Keeping it Weird”, it’s hard to go anywhere that is not filled with creative people with an eye for design. That is, except when you come to our offices at Abraxas Technology. We love marketing, we love building products, and we’re very good at both of them, but when it comes to creativity, we’re lucky if we can match grey tones which white tones when painting a room. That’s where you come in. You love design. You love representing information in a way that is palatable, enjoyable, and easily understandable. You …

You Wont Believe Which Advertisements Drive the Most Online Activity

Joshua Lawton Uncategorized 2 Comments

In this digital age it’s hard to imagine what propels the most online activity. Believe me, when I first started digging into the numbers and reports, I was shocked. I’ve come of age and took my first knocks in business during a time in which ALL of traditional media was dying. Or so that’s what I was being lead to believe. Banner ads, click throughs, SEO, you name it, that was the new tried and true method upon which you could base your whole media strategy on. Sure people were still advertising in newspapers and in magazines, but the question …

Top OOH Trends of 2017 Are In and You Can Probably Guess Why Were Excited

Joshua Lawton Thoughts on the Future Leave a Comment

The top trends in out of home advertising are in and while some of the findings are surprising there are some findings which confirm the visceral feelings that many of us have in the industry. One of the trends that excites us at Abraxas Technology is the growth of Digital Out of Home (OOH) media. Digital Out of Home (OOH) marketing is going to account for 39% of total revenue of all out of home marketing by 2019. It is not hard to imagine how Digital OOH is going to impact the industry. There have been a lot of thoughts …

ABRAXAS Website Launch

Justin Gilfus Announcements 1 Comment

ABRAXAS Technology is bringing real-time metrics to the world of outdoor advertising. Our technology allows advertisers to measure how many people viewed their advertisement and when, by passively collecting and aggregating each digital signature that passes within its vicinity. For the first time, we can measure the return on investment of outdoor advertisements. I was recently described by Nibletz as “not your typical adman,” and that is an accurate depiction. When I left the Army, there was not a thought in my mind that I would build Austin’s largest digital billboard fleet, but what’s wonderful about our country is with …